What kind of digital creative are you? [interactive]
If you spend eight to 24 gruelling hours a day toiling in cyber space, manipulating the written word, hash tagging errythang, decoding briefs and generally just dicking around…you probably work at a...
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Digital PR: 7 Do’s & Don’ts When Pitching To Bloggers
All great PR’s know that the influence of a blogger has the potential to be far greater than any form of paid advertising in the new digital age. Bloggers slowly build a strong audience as they share...
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The New Digital PR that PR’s are Ignoring
What are the benefits of online coverage versus print and how does that affect PR today? Traditionally, the role of a PR is to increase brand awareness by getting placed in publications that reach the...
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The Benefits of Hiring a Digital Agency
As someone who has worked as an in-house PR Executive, an Account Executive at a traditional PR agency and now as a Digital PR Executive, (without being biased) I can tell you how vital Digital PR is...
View ArticleHow To Make Service Clients Newsworthy
If your business offers a service as opposed to a product, it can seem like implementing digital PR into your strategy is impossible. Deciding what to attempt to sell in to the press can be difficult....
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Traditional vs Digital PR – A Converts Opinion
Looking back to just 16 years ago, PR agencies hardly existed, much less the distinction between traditional and digital PR. The digital world was just a futuristic concept – something we were looking...
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PR-Press Relations: A Changing Dynamic
This year marks my third working within the PR Industry, and even though it seems like a short amount of time, I’ve experienced more than a few changes to the relationships between PR and the media…...
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Combining PR and SEO strategies – Good for Business or Absolute Necessity?
Just like almost every marketing method available, PR has had to evolve to a huge extent in order to remain valuable and effective in the digital age. Indeed, in the last decade, this rarely discussed...
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Exclusive Report: Meet the Top Ranking Fashion Brands on Google
We set out to discover which fashion retailers are leading the way in today’s highly competitive online shopping environment. Rising to the top of Google’s organic search results pages is no...
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What is Digital PR? – Your Top 5 PR Questions Answered
We’ve answered the 5 most common questions people ask a Digital PR agency and busted some of the myths about how Digital PR fits into your brand’s marketing strategy. We did this with the help and...
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